Spain's top yogurt brand now in the Phils, goes on nationwide
Creamy Delight Pasteurized Yogurt, Spain’s top yogurt brand, is now available in the Philippines and has begun a school tour that aims to reach more than 200,000 public elementary school students and their parents. Called the “Batang Matibay School Tour”, the nationwide campaign supports the Department of Education (DepEd) and the Department of Health’s (DOH) drive to educate Filipino children and their parents on good nutrition and the importance of eating healthier snacks.
The DOH and the DepEd are doubling up their efforts to make healthy and nutritious snacks top-of-mind to public schoolchildren, especially those from Kinder to Grade 7. Recent statistics show that despite the National Nutrition Service regulating school canteen operations, many public schoolchildren are still exposed to unhealthy snacks being sold by roadside vendors, as well as unhygienic eating habits. As a result, 26 out of every 100 Filipino children aged six to 10 years old are underweight for their age; 33 out of every 100 children are short for their age; while 20 out of 100 children are anemic.
In line with this, the new Creamy Delight Pasteurized Yogurt chose 100 public elementary schools from marginalized communities nationwide, where over 2,000 children per school will be treated to a day of 3D animated video viewing, fun games, and yogurt sampling and tasting. Their parents, teachers, and canteen managers will be given a short “Pamilyang Matibay Workshop” on the importance of developing healthy lifestyle habits and on the benefits of Creamy Delight Pasteurized Yogurt.
More about new Creamy Delight Pasteurized Yogurt
Creamy Delight Pasteurized Yogurt, Spain’s top yogurt brand, is made from 100% liquid milk and is a good source of calcium, proteins, minerals, and Vitamin A. Because it is pasteurized, it can last seven months at room temperature and does not need to be refrigerated. It is available in sari-sari stores as well as in supermarkets, and is priced at only P15 to P20 pesos. Thanks to its convenience and affordability, yogurt can now be a healthy habit for everyone to enjoy while reaping the benefits of a healthy heart, strong immune system, normal weight, well-developed strong teeth and bones as well as good digestion.
The product is a joint venture between Asia Olano Brewery Inc. (ABI) and Spanish dairy products manufacturer Grupo Leche Pascual (GLP).
According to Tomas Pascual, GLP President, “Our heritage is making products that are healthy and satisfy the needs of our consumers worldwide. He adds, “We take pride and invest heavily in the highest quality standards that we implement on a daily basis.”
Meanwhile, Michael Tan, AB Chief Operating Officer, said that Creamy Delight Pasteurized Yogurt will always be priced 40 to 50 percent lower than other yogurt products in the market. “Now delving into the yogurt market, we are re-energized and true to our mission of delivering great quality products available to all Filipinos. With new Creamy Delight Pasteurized Yogurt, we hope to lead a revolution advocating for more Filipinos to gain access to all the goodness of yogurt,” he said.
New Creamy Delight Pasteurized Yogurt comes in four variants; Flavors, Thick & Creamy, Yogikids and Non-fat.